Ajinomoto

Korean Product Naming Strategy

We conducted comprehensive linguistic and cultural research to develop product names that would resonate with Korean consumers. Our naming strategy balanced the brand's Japanese heritage with local Korean coffee culture preferences, resulting in names that were both memorable and culturally appropriate for the target market.

Japan Railway

Tourism Content Localization

We conducted a thorough review of JR's tourist-facing materials for Korean and English-speaking markets, including website content, brochures, and promotional materials. Our team ensured accurate translation while adapting content to address specific cultural interests and travel behaviors of international tourists.

Udemy

Korean Marketing Campaign Localization

We developed market-specific taglines that maintained Udemy's core brand message while adapting to local cultural nuances and consumer preferences. The campaign successfully bridged cultural gaps while preserving the brand's educational value proposition

Coinmusme

Global Marketing Strategy and Execution
of Play-to-Earn gaming project

We provided strategic guidance for CoinMusme's blockchain-based platform, ensuring their messaging effectively communicated their unique value proposition to both crypto-native users and mainstream audiences. Our work focused on making complex blockchain concepts accessible while maintaining technical credibility.

Last Memories

Korean marketing Execution of Play-to-Earn gaming project

We developed communication strategies that sensitively balanced technical blockchain elements with the emotional aspects of digital memorialization. Our approach helped make the platform accessible to users while highlighting its unique technological features.

Extend the reach of your success into digital marketing