We help e-commerce brands grow and succeed in Japan with localized strategy, funnels, and creatives done by native professionals.
30% AOV lift
on the same hero SKU
3 to 7%
return rate vs 20% in the US
180% ROAS
on initial campaigns
Native team
Tokyo, Seoul, Hong Kong, Dubai
Launch ready
in 3 to 4 weeks
Free 30-min strategy call
Tell us about your brand and your home market. We will come back within 24 hours with a Japan-entry outline.
Apply for a 30-min Japan strategy call
No commitment, and we reply within 24 hours.
Step 1 of 5
You decide on your own time, and we never follow up with sales calls.
Operating from Japan
Tokyo, Seoul, Hong Kong, Dubai
20+
global brands
180%
ROAS achieved
10K+
waitlist generated
20+
global brands
180%
ROAS achieved
10K+
waitlist generated
The everyday reality
You watch acquisition costs creep up every quarter while margins shrink. The same channels that built your brand are getting harder and more expensive, and the Black Friday discount race leaves nothing on the table.
You know Japanese consumers pay premium for quality and stay loyal to brands they trust. Return rates run 3 to 7 percent versus 20 percent in the US, but the language and culture barrier feels impossible to cross alone.
A single nuance lost in translation can erode years of brand trust. Japanese language and society are deeply nuanced, and you need native professionals who can speak for your company, not a tool that guesses at the meaning.
Hiring, onboarding, and managing a Japan operations team is a 12 to 18 month project. By the time it is ready, your competitors are already there. You want a turnkey market-entry partner, not another HR project.
The change
Three differences global brands feel within their first 90 days in Japan.
01
We reposition your hero SKU for the Japanese consumer who pays for quality. One client lifted AOV by 30 percent on the same product, repositioned as a Premium US brand for 40+ Japanese executives.
02
Japanese return rates run 3 to 7 percent versus the US 20 percent. No Black Friday race to the bottom and no discount culture eroding your brand. Customers who buy stay for years.
03
Shopify Japan, Amazon Japan, TikTok Shop, LINE Official, X, Instagram, customs and clearance, all handled by our native team end to end. You skip the 12-month team build entirely.
US market
$39, saturated, low margin
Japan market
$199, premium, 10K waitlist
How brands win in Japan
A US fragrance brand was selling at $39 to American men who wanted to attract women, fighting saturated CPMs. We reframed the same SKU as a Premium US fragrance for 40+ Japanese executives who want to feel validated by younger women. New price: $199. Premium pricing justified, brand trust earned, and a 10,000-person waitlist generated before launch.
Reframe my hero SKUHow it works
We analyze your hero SKU, identify Japanese marketing angles, and study competitors in your home market and Japan to find the gap.
Week 1 to 2
Native professionals build your converting funnel: localized landing pages, ad creatives, and social setup. Natural to Japanese readers and 100% compliant with local regulations.
Week 3 to 4
We run Meta and TikTok testing campaigns to find your winning angle, then scale across Shopify Japan, Amazon Japan, and TikTok Shop with weekly reporting.
Month 2 onward
The math
Most Western brands that try Japan solo spend a year and a six-figure budget learning what we have already learned. Here is what the two paths look like, side by side.
Going alone
With Unigon
Trusted across global markets
Be one of them.
0%
ROAS on initial campaigns
0+
Waitlist generated for one client
0
New clients accepted per month
The Unigon team, operating from Tokyo, Seoul, Hong Kong, and Dubai
About Unigon
Unigon is a multi-cultural team operating from Tokyo, Seoul, Hong Kong, and Dubai, dedicated to one job: helping Western e-commerce brands win in Japan. We have spent years building localized funnels, native creatives, and full Japan ops for global brands across beauty, supplements, lifestyle, fashion, and consumer goods.
You should not need to hire a Japan team, learn the language, or guess at PayPay and konbini integration. Unigon exists to be your strategic sales partner in Japan, end to end.
Credentials
You get a free 30-min strategy call, a written Japan-entry assessment, and a no-recurring-payment first sprint to test the market. That is the deal.
Common questions
Japanese language and society are highly nuanced. Any small mistake in translation can damage brand trust permanently. You need native speakers who can represent your company and your product the way Japanese customers expect to be spoken to.
For the first month, you can run the test sprint with no recurring payment. Once you validate market fit, you can choose to work with us on a 3-month basis.
Once we strategize your brand's potential in Japan, it takes around 2 to 3 weeks to be launch-ready with full assets: localized landing pages, ad creatives, and social media setup.
Yes. We operate Shopify Japan, Amazon Japan, TikTok Shop Japan, and we manage LINE Official, X, and Instagram accounts for the Japanese market. Listing optimization, keyword research, and ongoing account management are all handled by our native team.
Beauty, supplements, lifestyle, fashion, and consumer goods. If you are already converting in the US, AU, or EU in one of these verticals, we have a playbook for Japan.
We map your product category, connect you with the right import agent, and structure your clearance setup so your inventory actually clears Japanese customs and gets to selling.
The Test Market Sprint starts around $5,000 (depending on channels, SKU count, and ops complexity) and includes pre-launch testing, Meta campaigns, SEO, and social setup. The Scale-in-Japan package is custom and covers Shopify Japan, TikTok Shop Japan, UGC production, and exclusive Japan sales partnership.
You will receive an email confirmation within 24 hours and a Unigon strategist will reach out to schedule your free 30-min consultation. No surprise calls, no high-pressure sales.
A 30-minute strategy call with our native team. We review your hero SKU and outline a Japan-entry plan within 24 hours of your application. No commitment, limited to 3 new clients per month.
