For established brand owners
Grow Your Business in Japan with confidence.
... without gambling, or huge committment
We will be your sales partner in Japan to grow your business to the next level, with local experts guiding you step-by-step for market entry.
Only 3 Spots remaining this month.
What You'll Get from the consultation call:
Step-by-step guide for Japan Market
A 90‑day GTM roadmap with KPIs
Go/No-Go Checklist after Test Sprint
3 Reasons Western brands are tapping in Japan as their next market in 2026
1. CPA is getting worse across any ads platform in US and EU
Paid user acquisition in the US/EU is getting more expensive than ever. When CAC rises, growth slows—even for great products and brands.
However, unlike Singapore or any other Asian countries, Japan's 120m+ population combined with 4th biggest economy has been unfairly untapped because of language and cultural barrier.
On top of that, 30% of the population is 65+ years old, and many are still heavily on Meta implies the huge market potential.
2. Japan has 20% Higher AOV and LTV than Western customers
Japan as a fourth‒largest e‒commerce market comes with its own unique features.
Japanese customers have an average high‒value purchase of $455 compared to the global average of $378 - representing approximately 20% higher spending per transaction. This demonstrates the higher value potential of Japanese customers. (Source)
3. Strong preference for Western brands
Japanese shoppers are actively looking for proven global products.
Local crowdfunding websites like Makuake (equivalent of Kickstarter in US market) features 200+ brands from Kickstarter, and it has 5M+ monthly traffic with high‒intent buyers who are excited to try your products.
Case Study: Koala
Summary
Koala, Australian mattress DTC brand first entered Japan market in 2018 with the market expansion goal. 3 years later, the brand has achieved more than annual 4M+ USD revenue in less than 3 years.
Koala Japan focused on having separate, localized Shopify store and Amazon Japan storefront, combined with marketing campaigns with local influencers.
How It Works
Step 1
Consultation Call
(30 min)
Through 30min call with us, you will find out your business's unique strenghts and competitive advantages in Japan.
Step 2
Test Market Sprint
(1~3 Months)
We will pre‒launch your products on local crowdfunding platforms. This way you can get the customer feedback and the demand check before allocating serious marketing budget.
Step 3
Scale & Optimize (6 month+)
We will help you scale in Japan in every step of the funnel ‒‒ from scaling business with local UGC creators and social media, to navigating fulfillment and customer success operations as your exclusive sales partner for Japan market.
Japan Test Market Sprint
$3,000–$5,000 / month
Exact scope can be adjusted depending on your business industry and target.
Scale in Japan
Details depends on the product niche, SKU amount and channels complexity.
Custom
Depends on channels + SKU count + ops complexity
Trusted by leading companies
We've helped 20+ global brands with cross-border market entry and GTM strategies.
About Us
Rae is a trlingual e-commerce strategist and the founder of Unigon Consulting.
Previously she worked as a Product Manager at Japan and Korea's biggest social media and online commerce platform, LINE and NAVER for years.
Later, she's helped 20+ global brands with GTM strategies with her expertise in Digital Marketing, Localization and e-commerce.
Currently based in Dubai and Seoul.
Frequently asked questions
Why can't I just use ChatGPT to translate and launch?
Japanese language and society is highly nuanced, which means any slight mistakes in Japanese language can risk the brand trust.
Also, listing on local platform for market entry requires multiple business calls in Japanese.
It means you need someone who can speak Japanese to represent your company and your business.
How fast can we see results?
We expect to get listed on local marketplace in 4 to 8 weeks. (It may take longer due to the platform's screening process.)
From there, we can get customers' feedback through sales KPI and social media, paid ads campaign's performance.
What’s the minimum commitment?
We recommend to committ at least 3 months before deciding on the next steps.
Can you run TikTok Shop/Amazon/Rakuten in Japan?
Yes, we are capable of local marketing campaigns and platform operations.
Sign up for Free Consultaation Call
Through this 30 min call, we will assess if your business have a growth potential in Japan.
You will get step‒by‒step guide on market entry with 90 Days GTM Roadmap with KPIs as well.
4. What is your main sales channel at the moment?*
5. What is your current monthly revenue? (USD)*
Legal documents
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